WELCOME PACK

VIRTUAL STAGING & STYLING

Everything you need to know. This Welcome Pack is your go-to reference for everything you need to launch campaigns using our A.I virtual staging and styling service. It covers how to present the images , protects your agency and keeps buyers well informed. It sets out recommended wording, approval forms, campaign practices and disclaimers to help reduce the risk of buyers being misled. Share it with the team.

PRE-LAUNCH CHECKLIST

Before you publish any campaign using our A.I images, run through this checklist:

☐ Approval from vendor for virtual staging imagery in the campaign

☐ Virtual staging images are clearly labelled

☐ The watermark on each A.I image is intact and visible

☐ The watermark complies with relevant listing’s platform requirements

☐ Disclosure wording is included in the property description

☐ Buyer acknowledgement has been prepared for sale

☐ Listing has been checked for compliance with all applicable platform rules

☐ You understand and agree to A.I Property Pro terms and conditions

PLATFORM DISPLAY

For optimal exposure, ensure buyers can instantly identify that A.I inspired imagery is included in the listing, gain trust, spark curiosity and encourage engagement.

Option 1

☐ Virtually furnished images - compliance requirements and guidelines set out by Consumer Affairs Victoria (CAV) outline “misleading conduct and representations”. We recommend displaying only virtually staged images if the only alteration made to the image is furniture.

Option 2

☐ Before & After Placement - for clarity and impact, place original image first followed by enhanced version immediately after.

Original - Builds trust and shows the property as-is

Virtually Furnished Version - helps buyers visualise the space

Allow buyers to clearly understand the transformation without confusion.

Include:

☐ Disclaimer - in property description - copy and paste “short-form” wording (found in disclaimers and disclosure wording document below)

PURCHASER / BUYER ACKNOWLEDGEMENT FORM

PURCHASER / BUYER ACKNOWLEDGEMENT FORM

It is Good practice to confirm that the purchaser understands they are buying the property “as is”, in its current condition at the time of inspection. It ensures the buyer acknowledges that their decision is based on their own assessment and inspections. It protects the agent and vendor by creating a clear, written record.

VENDOR APPROVAL FORM

VENDOR APPROVAL FORM

Vendor has been briefed on the nature of AI-generated imagery and has given written approval for its use in the campaign. Agencies can also implement vendor approval into their own marketing strategy.

DISCLAIMERS AND DISCLOSURE WORDING

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RECOMMENDED DISCLAIMERS AND DISCLOSURE WORDING

We have prepared several versions of disclosure wording for different contexts for your convenience that you may elect to utilise.