WELCOME PACK

Everything you need to know. This Welcome Pack is your go-to reference for everything you need to launch campaigns using our AI visualisation service. It covers how to present the images , protects your agency and keeps buyers well informed. It sets out recommended wording, approval forms, campaign practices and disclaimers to help reduce the risk of buyers being misled. Share it with the team.

PRE-LAUNCH CHECKLIST

Before you publish any campaign using our AI images, run through this checklist:

☐ Written approval from vendor for AI-generated imagery in the campaign.

☐ Original property photographs lead the gallery carousel

☐ AI images are grouped together and clearly labelled.

☐ The watermark on each AI image is intact and visible.

☐ The watermark complies with relevant listing’s platform requirements

☐ Disclosure wording is included in the property description.

☐ Ensure campaign does not imply AI-concept features currently exist at the property.

☐ Buyer acknowledgement has been prepared for sale.

☐ Listing has been checked for compliance with all applicable platform rules.

PLATFORM DISPLAY

For optimal exposure, ensure buyers can instantly identify that AI-inspired imagery is included in the listing, sparking curiosity and encouraging engagement.

☐ AI INSPIRATIONAL IMAGE header with pricing bracket

☐ AI imagery watermarked

☐ Original images first in carousel, followed by AI imagery

☐ Disclaimer in property description

EXAMPLE

PURCHASER / BUYER ACKNOWLEDGEMENT FORM

PURCHASER / BUYER ACKNOWLEDGEMENT FORM

It is Good practice to confirm that the purchaser understands they are buying the property “as is”, in its current condition at the time of inspection. It ensures the buyer acknowledges that their decision is based on their own assessment and inspections. It protects the agent and vendor by creating a clear, written record.

VENDOR APPROVAL FORM

VENDOR APPROVAL FORM

Vendor has been briefed on the nature of AI-generated imagery and has given written approval for its use in the campaign. Agencies can also implement vendor approval into their own marketing strategy.

DISCLAIMERS AND DISCLOSURE WORDING

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RECOMMENDED DISCLAIMERS AND DISCLOSURE WORDING

We have prepared several versions of disclosure wording for different contexts for your convenience that you may elect to utilise.